About
the Brand
Branding | Packaging | Website
Lacely is a recently launched brand that sells innerwear for women through its ecommerce store.
The Challenge
Lacely wanted their brand identity to reflect an exquisite blend of comfortable, delicate, and trendy intimate wear for women. They gave us the responsibility to create their brand identity and an ecommerce website.
How we went about it
We began by looking at a variety of references of lingerie brands and analysed how they fit themselves into the minds of their users. Our extensive research helped us to identify the best practices for creating an ecommerce website and how to create a brand that every woman fell in love with.
Logo Designing
Lacely’s logo was carefully designed to portray femininity and boldness. We decided to use soft pink colour for the typeface on a white background to represent a range of products that were comfortable, yet classy.
Branding
Starting from the brand logo to building Lacely’s unique brand personality, we did it all. Our talented team worked tirelessly to create a fresh brand identity that flowed everywhere, be it their website, their packaging, or their stationery.
Packaging
We designed some wonderful looking packaging for Lacely using just the right blend of brand colours, a modernised package design and playful patterns. We wanted to ensure that the buyers got a smile on their face when they got a package from Lacely.
Packaging
Packaging
We designed some wonderful looking packaging for Lacely using just the right blend of brand colours, a modernised package design and playful patterns. We wanted to ensure that the buyers got a smile on their face when they got a package from Lacely.
Website
A website should look good as well as function well. We designed a website that focused on giving users a great user experience and made it extremely easy for them to buy the products.
If you also need to showcase your brand to the world, let us know. We would love to come up with something that speaks about you with your potential customers.