They gave us the responsibility to rejuvenate their brand completely – everything from the brand’s logo, design language and tone. These changes would also be reflected on their Instagram account which was also managed by us. The challenge there was to ensure that each post reached maximum people so more awareness could be created about the syndrome.
At first, we researched thoroughly about the Fragile X syndrome, how it affected people and what could be done about it. For social media, we also looked for other people and pages that posted about such initiatives. We then planned creative strategies and planned a content bucket that would allow the content to reach more number of people and spread awareness about this syndrome while keeping in mind the sensitivity of the topic.
We were approached by Fragile X Society India to take a fresh look at the branding and develop aesthetics that speak to their values. We did exactly that – and it did wonders. The new brand identity spoke to the audience and made the message much easier and faster to grasp.
We also took care of their Instagram account and increased the engagement that users had with the page. Our graphic designers and content planners did a great job of putting out content that was well received by all those who saw it. We worked hard to maximize the reach and impressions of each of their posts. We are happy to say that we achieved what we aimed to do.